eHarmony Costs (2024)

More important than eHarmony's cost? eHarmony's value

eHarmony Dating App

(Last Updated on March 2, 2024 by Datezie Editors)

At face value eHarmony costs are not insignificant, but we believe that value is a more important consideration than cost. We have done a deeper dive into the features of eHarmony in our eHarmony review if you want to find out more…but spoiler alert, we find eHarmony to be valuable, so much so that we included it at the top of our list of the best dating sites for marriage.

Why is eHarmony valuable? eHarmony aims to use a scientific approach to match individuals who are compatible with one another for long-term relationships. The company was founded in 2000 by clinical psychologist Dr. Neil Clark Warren, and its algorithm is based on a theory of compatibility called the “29 Dimensions of Compatibility.”

eHarmony stands out from other dating websites in several ways. One of the main ways it differs is in the level of guidance and support it provides to users. eHarmony offers a number of resources to help users find compatible partners, including relationship advice articles and professional counseling services. These resources can be especially valuable for individuals who are new to the dating scene or who have had difficulty finding a compatible partner in the past.

Another reason eHarmony is valuable is that it takes a more selective approach to who it admits to the site. eHarmony requires users to complete a lengthy questionnaire and undergo a detailed compatibility assessment in order to join. This screening process helps to ensure that users are genuinely interested in finding a long-term relationship, rather than just looking for casual hookups. This can make the dating experience on eHarmony more meaningful and worthwhile for those who are truly looking for a committed relationship.

eHarmony’s compatibility matching algorithm is also a major selling point. The algorithm is based on a theory that there are certain key characteristics and values that are essential for a long-term, successful relationship. By comparing the answers of its users to a set of predetermined compatibility criteria, eHarmony aims to identify individuals who are most likely to be compatible with one another. This can save users a lot of time and effort in the dating process, as they don’t have to waste time pursuing relationships with individuals who are incompatible with them.

eHarmony is a paid service, and the subscription fees can be relatively expensive compared to other dating websites. However, we feel that the value of the service is worth the cost. eHarmony’s comprehensive approach to compatibility matching and its extensive resources for users make it a unique and valuable dating site. Additionally, the screening process and the focus on long-term relationships can attract a higher quality of user to the site, which may justify the cost for some individuals.

eHarmony is a valuable dating service for individuals who are looking for a long-term, compatible relationship. Its scientific approach to compatibility matching and extensive resources for users make it stand out from other dating websites. While the subscription fees may be a bit steep for some users, the value of the service may be worth the cost for those who are serious about finding a compatible partner.

eHarmony Cost For Premium Memberships (US)

Membership TypeMembership DurationeHarmony Cost
Premium Light 6 Months69.90 USD / Month
Premium Plus 12 Months49.90 USD / Month
Premium Extra 24 Months39.90 USD / Month

eHarmony Cost For Premium Memberships (UK)

Membership TypeMembership DurationeHarmony Cost
Premium Light 6 Months£ 39.90 GBP / Month
Premium Plus 12 Months£ 29.90 GBP / Month
Premium Extra 24 Months£ 19.90 GBP/ Month

eHarmony Cost For Premium Memberships (Canada)

Membership TypeMembership DurationeHarmony Cost
Premium Light 6 Months$ 49.90 CAD / Month
Premium Plus 12 Months$ 35.90 CAD / Month
Premium Extra 24 Months$ 25.90 CAD/ Month

eHarmony Cost For Premium Memberships (Australia)

Membership TypeMembership DurationeHarmony Cost
Premium Light 6 Months$ 49.90 AUD / Month
Premium Plus 12 Months$ 35.90 AUD / Month
Premium Extra 24 Months$ 25.90 AUD/ Month

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Do eHarmony Accounts “Auto-Renew”?

If you’re new to online dating, you should be aware that most dating plans automatically renew at the end of your membership term. This means that if you pay for a one-year plan, you will be charged again on the first day after a full year of your membership duration has passed.

eHarmony has this set up for all of their plans. This feature is convenient for members as they don’t have to go out of their way to renew their membership. However, if you don’t want your plan to renew automatically, you can go to your account settings and turn off the auto-renewal. You must do this at least 24 hours before the end of your membership for it to take effect. If you change your mind later, you can always turn it back on or purchase a different plan.

eHarmony’s costs for auto-renewal are different for each plan. Regardless of the length of the plan you choose, they will all renew annually to a 12-month plan. However, the price for the 12-month plan will be different depending on the plan you originally purchased. For example, a 6-month plan will renew at a price of $790.80 for a 12-month term, a 12-month plan will renew at a price of $550.80 for a 12-month term, and a 24-month plan will renew at a price of $430.80 for a 12-month term. To get the best annual rate, it is recommended that you cancel your 6-month plan initially and sign up again. Additionally, you can contact customer support a few weeks before your renewal date and they may be able to offer you a better deal if you point out this information.

Why is eHarmony so Expensive?

eHarmony is often perceived as having a higher cost compared to other dating sites. This premium pricing can be attributed to several factors that set eHarmony apart and contribute to its reputation for quality and effectiveness.

eHarmony’s Scientific Matching Algorithm: One of the key reasons for eHarmony’s higher cost is its advanced scientific matching algorithm. Unlike other dating sites that rely primarily on user-generated profiles and preferences, eHarmony employs a comprehensive compatibility assessment. This intricate process involves analyzing personality traits, values, interests, and relationship goals to ensure more compatible matches. The development and maintenance of such a complex algorithm require significant resources, contributing to the platform’s higher pricing.

In-depth Personality Profile: eHarmony goes beyond surface-level information by asking users to complete in-depth personality questionnaires. This enables the platform to create highly detailed profiles, facilitating more accurate and meaningful match suggestions. The effort put into crafting these thorough profiles adds to the platform’s operational costs and justifies its premium pricing.

Focus on Serious Relationships: eHarmony places a strong emphasis on fostering meaningful, long-term relationships. The platform attracts individuals who are more committed to finding a partner for marriage or a serious commitment, rather than casual dating. This focus requires more in-depth matching processes and stringent profile verification, both of which contribute to the platform’s higher cost structure.

Dedicated Customer Support: eHarmony prides itself on providing a high level of customer support to its users. This includes assistance with profile creation, troubleshooting technical issues, and guidance in navigating the dating process. The investment in exceptional customer service enhances user experience but also requires additional financial resources.

Security and Privacy Measures: eHarmony places a strong emphasis on user safety and privacy. The platform implements rigorous identity verification and fraud prevention measures, which involve ongoing investments in technology and personnel. This commitment to creating a secure online dating environment can contribute to the platform’s higher subscription fees.

eHarmony’s higher cost is a reflection of the platform’s dedication to providing a comprehensive and effective dating experience. Its advanced matching algorithm, detailed personality profiles, commitment to serious relationships, customer support and security measures contribute to the overall premium pricing. For individuals seeking a meaningful and potentially lifelong partnership, the investment in eHarmony’s services can be worthwhile.

eHarmony Costs-Frequently Asked Questions

  1. Can I try eHarmony for free?

    eHarmony does offer a free trial period, during which you can explore some of the platform’s features. However, full access to eHarmony’s premium features typically requires a subscription.

  2. How does eHarmony’s free trial work?

    During the free trial, you can create a profile, view matches, and take the compatibility quiz. Keep in mind that some features may be limited, and the trial duration may vary.

  3. What features are included in eHarmony’s subscription plans?

    eHarmony’s subscription plans offer a range of features, including unlimited messaging, advanced match filters, profile visibility controls, and enhanced compatibility insights.

  4. Can I cancel my eHarmony subscription?

    Yes, you can cancel your eHarmony subscription at any time. Be sure to review the cancellation policy for your specific plan to understand any terms or conditions.

  5. Is there a refund policy for eHarmony subscriptions?

    eHarmony’s refund policy may vary based on the plan you choose and the duration of your subscription. It’s recommended to review the terms and conditions regarding refunds before subscribing.

  6. How do I pay for my eHarmony subscription?

    eHarmony accepts various payment methods, including credit cards and PayPal. You can select your preferred payment option during the subscription process.

  7. Are there any discounts or promotions available for eHarmony?

    eHarmony occasionally offers special promotions, discounts, or deals on its subscription plans. Be sure to keep an eye out for any ongoing offers.

  8. Can I change my eHarmony subscription plan?

    Yes, you can upgrade or downgrade your eHarmony subscription plan at any time. Simply log in to your account and adjust your plan settings.

  9. Is eHarmony’s premium subscription worth the cost?

    The value of eHarmony’s premium subscription depends on your dating goals and preferences. Consider the features offered in each plan and how they align with your needs.


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